It might be best to tell this story backwards.
At OOWA, we believe in the power and magic of a story well-told.
For centuries, people have told stories – stories to inspire, to remember, to teach, and to pass on legacies. When we share our experiences and listen to others, something magical happens. People come together, relationships form, bonds grow stronger. Empathy emerges – we understand more deeply, seeing and feeling things we would not have otherwise. Stories make us human.
When we started our Kickstarter campaign, we were so focused on developing our technology that we didn’t have time to properly discover and articulate our identity. We were bits and pieces – stuck between knowing and exploring who we were, and what having OOWA meant to us. We truly believe in the difference free-form lenses will make in the world, and yet, we were so removed from the “real” world because we were spending so much time in the lab.
Why were we spending so much time in the lab? Well, OOWA is powered by DynaOptics, a talented international team of optical scientists, researchers and engineers who work together to fulfill the dream of putting free-form lenses in every camera. The team’s day-to-day consists of plentiful collaborations for optical design, image and usability testing, data analysis, manufacturing, and so on. We are first and foremost nerds; earnest, thoughtful nerds who really want to make a difference in this world by creating a technology that enables the best image quality in the world. A magical technology that no one else has created before. Once we made it work, our first product became our voice.
So who are we, and what we do stand for?
The answer was right under our noses all along, already apparent in the beliefs that guided the founding of the company and the way we built the team. We believe life is worth it. People are worth it. Making a difference is worth it. We know that stories and conversation bring us together, and that trust, authenticity and openness makes us strong.
We wanted to share this story to let you know that we created OOWA for you. We hope your lives will always be filled with stories and magic. We hope you share your gifts widely; we believe it will make the world a better place.
We are committed for OOWA to be a space where everyone can tell their own stories and share their experiences. So if:
- You’d like to share your stories or experiences on our platforms
- You are a visual storyteller
- Our vision of cultivating shared experiences resonates with you
Drop us a simple hello, or share your story with us at email@example.com